You never get a second chance to make a first impression

When you apply for a job, most employers want to have 2 important documents from you:

1. A CV or resume
2. A covering letter

First impressions are important. Your CV and letter are usually the first impression that an employer has of you. And because an employer may have hundreds of job applications to consider, you have about 15 seconds to make sure that first impression is a good one.

Why you need a good CV

Your CV's job is to get you an interview.

Your CV or resume is your visiting card, your ambassador, your shop window. It represents you and it has a specific purpose: to get you an interview! To do this, it must:

• attract
  
  
• inform
  
  
• persuade
  
  
• sell

A good CV is one of your most important tools in the search for employment.

What a CV or resume is not

A CV is not a book.

A CV is not an obstacle.

A CV is not a tombstone.

A CV is not boring or difficult to read.

A CV is not your life story or autobiography.

A CV is not a catalogue of your personal opinions.

A CV is not a list of problems with past employers.

What a CV or resume is

A CV is short.

A CV is seductive.

A CV is an important document.

A CV answers the question 'Why?'

A CV is interesting and easy to read.

A CV is a list of benefits for the employer.

A CV is as much about the employer as about you.

Why you need a good covering letter

Your covering letter must sell your CV.

Before even looking at your CV, an employer usually reads your covering letter. If it is badly-written, or untidy, or difficult to read, your CV will probably go into the nearest bin. If it is well-written, attractive, easy to read and persuasive, the employer will turn to your CV. It's that simple!

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