| 1 |
brand |
n. a particular make of product - to brand v. - branded adj. |
| 2 |
consumer |
n. the person who buys and uses a product or service - to consume v. |
| 3 |
cost |
v. [cost, costed, costed] to estimate the price of making a product - costing n. |
| 4 |
develop |
v. to create a new product or improve an existing one - product development n. |
| 5 |
distribution |
n. the delivering of products to end-users, inc. advertising, storing etc |
| 6 |
end-user |
n. the person, customer etc who is the ultimate (and so real) user of a product |
| 7 |
image |
n. the concept or perception of a firm or product held by the general public |
| 8 |
label |
n. small piece of paper, metal etc on a product giving information about it |
| 9 |
launch |
v. to introduce a new product, with publicity etc - product launch n. |
| 10 |
mail order |
n. the selling of goods by post - mail-order catalogue n. |
| 11 |
market research |
n. study of consumers' needs & preferences, often for a particular product |
| 12 |
packagingUK |
n. the wrapping or container for a product |
| 13 |
point of sale |
n. the place where a product is actually sold to the public - point-of-sale adj. |
| 14 |
product |
n. something made to be sold; merchandise [includes services] - to produce v. |
| 15 |
public relations |
n. creation and maintenance of a good public image - public relations officer n. |
| 16 |
registered |
adj. registered or officially recorded as a trademark - ® abbr. - to register v. |
| 17 |
sponsor |
n. firm supporting an organisation in return for advertising space - also v. |
| 18 |
S.W.O.T. |
abbr. Strength, Weaknesses, Opportunities, Threats |
| 19 |
total product |
n. the whole product, inc. name, packaging, instructions, reliability, after-sales etc |
| 20 |
trademark |
n. special symbol, design, word etc used to represent a product or firm - " abbr. |
