| 1 | brand | n. a particular
make of product - to brand v. - branded adj. |
| 2 | consumer | n. the person
who buys and uses a product or service - to consume v. |
| 3 | cost | v. [cost,
costed, costed] to estimate the price of making a product - costingn. |
| 4 | develop | v. to create a
new product or improve an existing one - product developmentn. |
| 5 | distribution | n. the
delivering of products to end-users, inc. advertising, storing etc |
| 6 | end-user | n. the person,
customer etc who is the ultimate (and so real) user of a product |
| 7 | image | n. the concept
or perception of a firm or product held by the general public |
| 8 | label | n. small piece
of paper, metal etc on a product giving information about it |
| 9 | launch | v. to introduce
a new product, with publicity etc - product launch n. |
| 10 | mail order | n. the selling
of goods by post - mail-order catalogue n. |
| 11 | market research | n. study of
consumers’ needs & preferences, often for a particular product |
| 12 | packagingUK | n. the wrapping
or container for a product |
| 13 | point of sale | n. the place
where a product is actually sold to the public - point-of-saleadj. |
| 14 | product | n. something
made to be sold; merchandise [includes services] - to producev. |
| 15 | public relations | n. creation and
maintenance of a good public image - public relations officern. |
| 16 | registered | adj. registered
or officially recorded as a trademark - ® abbr. -
to register v. |
| 17 | sponsor | n. firm
supporting an organisation in return for advertising space - alsov. |
| 18 | S.W.O.T. | abbr. Strength,
Weaknesses, Opportunities, Threats |
| 19 | total product | n. the whole
product, inc. name, packaging, instructions, reliability, after-sales etc |
| 20 | trademark | n. special
symbol, design, word etc used to represent a product or firm - "abbr. |