So, we're on Twitter. We do not profess to be royalty in the Twitterdom, but we have begun to unpack the feudal system and underlying hierarchy that exists there. What was most interesting to us is how Twitter laws and modi operandi are very similar to the best practices of the writing process. We have compiled a series of Twitter caveats that will hopefully help many of you to refine your Twitter brand and the impact of your tweets, whether you are a business or just want to make a huge impact on Twitter:
-If you are a business or entrepreneur, don't 'oversell' on Twitter. Even if you possess the greatest product or service in the Twitter-verse, pushing too hard, or constantly referring to yourself or your new product, creates a distorted, unappealing image.
-Don't 'tweet' too frequently. You have to have time to build real life experiences and perspectives.
-Know Your Audience. Content should align with all your audience's interests, so be sure to never be exclusive for an extended period of tweets.
-Embrace Your Competition and Your Community: Twitter is a place where competitors can follow eachother, and in some ways, 'lift the curtain' to show how smart they really are. So, follow your competitors, and let them follow you back. If your product or services hinges on intellectual capital, challenge is a good thing. May the best Twitterer win!
-Balance. While creating thematically linked tweets will engage some of your audience, the approach can become tired and hackneyed. So, create an assortment of tweets that capture a broad range of your company's brand, products, and some tweets that may even be unrelated (but exceedingly interesting and compelling).
-Keep it crisp and novel. The value of Twitter is not in the generation of copious amounts of "spam tweets," but creating absolutely unique, crisp, targeted content. And you thought 250 words or less was challenging? Try 140 characters.
-Humanize Yourself. If you are a business or just a one-man think tank, interspersed ruminations on daily life can help to build a rapport among your audience, showcase your personality, and make you seem less like the Wizard of Oz. Crack a joke. Try high-brow and low-brow. Show your range. Be yourself.
Yours until Twitter-nity,
Ivy Eyes Editing