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Marketing Cloze Game

Complete each sentence with a word from the list:
   agencies      brand      campaigns      demand      demographic      graphic      market      product      satisfy      trademark  
1. Something that is produced and marketed by a company is called a .
2. A company can market a range of products under a single name such as "Rolex" or "Panasonic".
3. A product name, brand name or logo can be legally protected by registering it as a .
4. Companies find out what customers are likely to buy by carrying out research.
5. Market researchers divide a market into segments, such as "teen males", and call each segment a .
6. Market researchers do interviews and surveys to find the levels of for particular products in particular demographics.
7. Companies design and develop new products they hope will the demands that market research reveals.
8. They employ designers to create logos, packaging and promotional materials that should appeal to a product's target demographic.
9. They can also employ advertising to create advertisements designed to appeal to a product's target demographic.
10. Marketing can also include product launches, sponsorship of events and organisations, celebrity endorsements, and online marketing techniques.

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