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by word of mouth

Meaning: If something becomes well-known by word of mouth, it becomes well-known because people are telling each other about it, and not because of advertising or other marketing tools.

For example:

  • Word of mouth made this movie a hit. A few people saw it and told their friends about it, and then they told more people about it, and before long everyone was going to see it.

  • The best possible marketing tool is word of mouth, but a product has to be extremely good to earn it.

Quick Quiz:

People heard about the book by word of mouth, so the publisher
  1. didn't have to spend much on marketing
  2. had to spend a lot on marketing
  3. had to sell it at a lower price

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