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virgin territory

Meaning: You can say something is virgin territory if it's never been explored before or never been done before.

For example:

  • The internet was still virgin territory when we made our first websites.

  • Our company has designed many products for other companies, but producing them and marketing them ourselves is virgin territory for us.

Quick Quiz:

We've only ever advertised on television and in the print media, so anything else is virgin territory for us, including
  1. advertising on the internet
  2. advertising to teenagers
  3. advertising imported products

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