rub it in Informal
Meaning: If you rub it in, you keep talking about something that embarrasses or upsets someone.
- I know I made a silly mistake, but do you have to rub it in by talking about it all the time?
- We all know that Jenny was stupid to quit her job, but you don't have to rub it in every time you see her.
If you make a mistake, and then someone rubs it in by talking about it, it'll make you