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aim at

Meaning: If you aim a product or a creative work at a particular group of people, you see those people as your market or your audience.

Synonym: target

For example:

  • be aimed at sb Our new course is aimed at people who want to learn English for business.

  • aim sth at sb Disney Corp aims most of its movies at families and children.

Quick Quiz:

AIDS awareness campaigns are usually aimed at
  1. drug companies
  2. doctors and counsellors
  3. sexually active people

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