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fall off

Meaning: to become less in amount or lower in level

Synonym: drop off, decrease, decline

For example:

  • fall off Sales of sunglasses usually fall off in winter, but pick up again in summer.

  • fall off Tourist numbers fell off quite a bit because of the reports of sickness in the country.

Quick Quiz:

In the hotel business, bookings always fall off in
  1. the high season
  2. the low season
  3. the holiday season

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