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hit on

Meaning: to have a idea or to think of something

Synonym: come up with

For example:

  • hit on sth We were talking about ways to increase sales when Takahiro hit on the idea of marketing online.

  • hit on sth Sam says he hits on his best ideas when he's lying on the beach.

Note: Also "hit upon"

Quick Quiz:

An inventor is someone who is able to hit on
  1. bank managers
  2. original concepts
  3. lots of good luck

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