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take off (4)

Meaning: to become popular or successful in a short time

For example:

  • take off Sales of the book really took off after it was made into a movie.

  • take off If our new computer game takes off, we'll all be rich!

Nouns often used as subjects with
take off (4): business, sales, ratings, popularity, idea, style, sport

Quick Quiz:

Their new business has taken off, so they
  1. are making lots of money
  2. can't pay back the loan
  3. have lost their investment

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