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talk up

Meaning: to speak enthusiastically about something, usually in order to persuade someone to buy it or invest in it

For example:

  • talk up sth We'll have to train our sales staff on the techniques they'll need to use when talking up the products.

  • talk sth up If they hadn't talked the festival up so much in the media, nobody would have gone.

Quick Quiz:

A good salesman has to know how to talk up
  1. his customer
  2. his manager
  3. his product

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