talk up
Meaning: to speak enthusiastically about something, usually in order to persuade someone to buy it or invest in it
For example:
- talk up sth We'll have to train our sales staff on the techniques they'll need to use when talking up the products.
- talk sth up If they hadn't talked the festival up so much in the media, nobody would have gone.
Quick Quiz:
A good salesman has to know how to talk up
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