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wind down

Meaning: If you wind something down, you gradually reduce it or end it.

Synonym: wind up

For example:

  • wind down sth We're winding down production of gasoline-powered cars and increasing production of battery-powered cars.

  • wind sth down Even if the army started winding the operation down tomorrow, it'd be another six months before all the troops had left.

Note: "wind" is pronounced as in "wind the clock", not as in "the wind blew"

Quick Quiz:

The developers of the apartment complex started winding down their advertising campaign when they'd sold
  1. a few of the apartments
  2. nearly all of the apartments
  3. less than half of the apartments

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