hype

Meaning: exaggerated praise for a product or person for promotional purposes

For example:

This website is full of articles that are nothing but hype written to promote particular products, mostly music and movies that the website sells.
Sometimes hype is presented as objective journalism, so you need to be wary.

Note: Can also be used as a verb, as in "This magazine is full of articles written solely in order to hype particular products."

Quick Quiz:

The movie's producers created a lot of hype before its release in order to

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