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in-your-face

Meaning: provocative, aggressive, confrontational (in style)

For example:

  • Kids these days love those violent, in-your-face action thrillers.

  • We want aggressive, in-your-face advertisments that viewers simply can't ignore. And if we have to shock them to get their attention, so be it.

Note: Usually used to describe an aggressive style in film, music, literature and other arts and media.

Quick Quiz:

A music video that's "in-your-face" would probably appeal to
  1. punk and indie music fans
  2. fans of pop and boy-band music
  3. soul and R&B fans

Discuss: in-your-face

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