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Online Advertising Vocabulary Quiz

You can do this quiz online or print it on paper. It tests what you learned on the Online Advertising Vocabulary page in our Business English section.

1. An ad that displays in a new browser window that opens over the existing window is a

pop-under ad
pop-over ad
pop-up ad
a) pop-under ad b) pop-over ad c) pop-up ad

2. Software that stops a browser from showing ads on a webpage is called

an ad block
an ad blocker
an ad blockage
a) an ad block b) an ad blocker c) an ad blockage

3. A server is a specialized internet _______ that serves website pages on request.

browser
computer
advertiser
a) browser b) computer c) advertiser

4. If a thousand people see a banner ad and ten of those click on it, the ad has a 1%

click-through rate
targeting rate
hit-through rate
a) click-through rate b) targeting rate c) hit-through rate

5. Website traffic is measured in terms of visitor sessions and

pageviews
roadblocks
filesizes
a) pageviews b) roadblocks c) filesizes

6. What do we call a publisher's list of prices for various ad placement options?

an option card
a rate card
a price point
a) an option card b) a rate card c) a price point

7. Run-of-site ads are typically _______ run-of-category ads because they're less targeted.

cheaper than
the same price as
more expensive than
a) cheaper than b) the same price as c) more expensive than

8. Which payment method is for advertisers who only want to pay when an ad leads to a sale?

cost-per-click or CPC
cost-per-action or CPA
cost-per-mille or CPM
a) cost-per-click or CPC b) cost-per-action or CPA c) cost-per-mille or CPM

9. Which payment method is for advertisers who want to pay for a specific number of ad views or impressions?

cost-per-click or CPC
cost-per-action or CPA
cost-per-mille or CPM
a) cost-per-click or CPC b) cost-per-action or CPA c) cost-per-mille or CPM

10. What do we call online ads that load between two content pages?

banner ads
advertorials
interstitials
a) banner ads b) advertorials c) interstitials

Your score is:

Correct answers:

Contributor: Matt Errey creator of Word Up