Advertising Vocabulary Quiz

You can do this quiz online or print it on paper. It tests some of the material covered on the Advertising Vocabulary page in our Business English section.

1. The purpose of advertising is to _______ a product or service and generate sales.

persuade
promote
perfect
a) persuade b) promote c) perfect

2. Which cannot be used an an abbreviation of advertisement?

ad
advert
addy
a) ad b) advert c) addy

3. A business that produces and places advertisements for its clients is

an advertising agency
an advertisement agency
an advertiser agency
a) an advertising agency b) an advertisement agency c) an advertiser agency

4. Which word can mean an advertisement on radio or TV?

click
coupon
commercial
a) click b) coupon c) commercial

5. The part of a printed advertisement that we can exchange for a discount or a free sample is a

click
coupon
commercial
a) click b) coupon c) commercial

6. The pressing of a mouse or touch screen on an online ad to visit the advertiser's website is known as a

click
coupon
commercial
a) click b) coupon c) commercial

7. A good advertisement makes buyers think about the _______ of using the product.

risks
benefits
costs
a) risks b) benefits c) costs

8. In advertising, a product's special or beneficial characteristics are called

factors
details
features
a) factors b) details c) features

9. The group of people that a company aims its products or services at is its _______ market.

target
free
black
a) target b) free c) black

10. Before an election, _______ of politicians are stuck on walls all around town.

double-page spreads
posters
classified ads
a) double-page spreads b) posters c) classified ads

Your score is:

Correct answers:

Matt Errey Contributor: Matt Errey. Matt is the author of several books including 1000 Phrasal Verbs in Context and Common English Idioms for learners, and Matt's ESL Games and Quizzes for teachers.