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Advertising Vocabulary

term meaning
ad abbr. advertisement - also advert abbr.
Those ads for hamburgers always make me feel hungry.
advertisement n. item of publicity on TV, radio, the Internet etc that's meant to persuade people to do something like buy a product, attend an event, etc
Are TV channels allowed to run advertisements for gambling websites in your country?
advertising agency n. company specialising in producing and placing advertisements for clients
Before becoming a film director, Peter worked for an advertising agency.
AIDA abbr. Attention, Interest, Desire, Action - the objective of all advertisements
The AIDA model lists the four stages consumers go through when being persuaded to buy something.
benefit n. advantage of a product or service, usually derived from its features
A good advertisement makes buyers think about a product's benefits more than the features that create these benefits.
billboardUS n. a large signboard, usually outdoors, on which a poster-style ad is displayed; hoardingUK
I wonder what it costs to advertise on one of those billboards you drive past on the way to the airport.
circulation n. average number of copies of a magazine or newspaper sold in a particular period
Our newspaper's circulation has dropped every year since people began going online for news.
classified ads n. small advertisements carried by magazines, newspapers, websites etc categorised by subject - also classifieds n.
We list our job offers in the classified ads in Craigslist and the local newspaper.
click n. (in advertising) the act of pressing a mouse or touch screen on a display ad to visit the advertiser's website
Any online ad that gets enough clicks to generate a click-through rate of above 0.4% is doing great.
commercial n. a paid advertisement on radio or TV
After every song on the radio we get two or three commercials. It's too much advertising for me.
coupon n. part of a printed advertisement used for ordering goods or getting a discount, sample etc
Marian saves a lot by cutting out those discount coupons you see in supermarket catalogues and magazines.
double-page spread n. advertisement printed across two pages in a magazine or newspaper
Mercedes Benz has commissioned our agency to do a series of double-page spreads for their latest models.
eye-catcherUS n. something that especially attracts one's attention - eye-catching adj.
For an online ad to generate a lot of clicks it has to be an eye-catcher that really grabs people's attention.
feature n. special characteristic of a product, usually leading to certain benefits
The drink's main feature is its low sugar content, and its benefit is that it makes you look slimmer and sexier.
poster n. large printed sheet of paper, often illustrated, used to advertise a product, event etc
Politicians must spend a fortune on those posters they put up everywhere before an election.
PPC abbr. pay per click; advertising model in which advertisers pay a publisher each time one of their ads is clicked on
When we advertise online, we always choose the PPC option.
prime time n. hours on radio and TV with the largest audience, esp. the evening hours
How much is a 30-second radio slot in prime time?
promote v. to (try to) increase sales of a product by publicising and advertising it
Lil Nas was smart enough to promote his music online for free and his song was a hit after his home-made video went viral.
slot n. specific time in a broadcasting schedule when a commercial may be shown
The most expensive ads on TV are those 30-second slots in the Super Bowl that cost over $4,000,000 each.
target n. objective; what one is aiming at - target audience n.
If your target is the teen market, make sure your ad includes language and designs they'll identify with.