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Marketing Vocabulary

term meaning
brand n. a particular make of product - to brand v. - branded adj.
I've tried lots of other brands of shampoo, but this one's still my favourite.
consumer n. the person who buys and uses a product or service - to consume v.
Most consumers don't care where the products they buy come from.
cost v. [cost, costed, costed] to estimate the price of making a product - costing n.
Many inputs like labour and materials must be costed before a product's retail price is set.
develop v. to create a new product or improve an existing one - product development n.
To succeed over the long term, we have to keep developing new and better products.
digital marketing n. marketing through digital devices such as computers and smart phones; includes TV/radio by some definitions - also e-marketing
We now spend far more on digital marketing than on traditional marketing.
distribution n. the delivering of products to end-users, incl. advertising, storing etc
Has your company ever handled distribution of luxury goods for a top international brand?
end-user n. the person, customer etc who is the final and actual (or "real") user of a product
If end-users aren't happy with the quality or price, they won't recommend it to their friends.
image n. the concept or perception the general public has of a company or product - public image n.
It only took one media story about child labour in a factory overseas to destroy the company's positive image.
label n. small piece of paper, cloth etc on a product giving information about it
To find out how much sugar a drink contains, check the nutrition information on the label.
launch v. to introduce a new product, with publicity etc - product launch n.
If Kim launches a new line of clothing, she invites heaps of celebrities to the product launch.
market research n. study of consumers' needs & preferences, often for a particular product
We only launch new products if our market research shows high consumer demand.
online adj. while connected to the Internet or other computer network - also adv. to shop online
Our online sales are increasing now that more people are shopping online.
packaging n. the wrapping or container for a product
If a product's packaging is made of plastic, environmentally-aware consumers might not buy it.
point of sale n. the place where a product is actually sold to the public - point-of-sale adj.
The advertising of cigarettes isn't allowed, even at the point of sale.
product n. something made to be sold; merchandise [includes services] - to produce v.
When creating products for teenagers, use cool designs that fit with today's teen culture.
public relations n. creation and maintenance of a good public image - public relations officer n.
When their CEO was caught sending racist e-mails, the company faced a public relations nightmare.
registered adj. officially recorded or listed (eg. as in "registered trademark" and its symbol ®) - to register v.
Our lawyers have advised that we must register all new products for our own protection.
sponsor n. firm supporting an organisation in return for advertising space and brand recognition - also v.
The sponsor of a Premier League football club has their brand or logo on the team's shirt.
S.W.O.T. abbr. Strength, Weaknesses, Opportunities, Threats
Anyone who's studied marketing knows what the letters S.W.O.T. stand for.
total product n. in marketing, the whole product, inc. name, packaging, instructions, reliability, after-sales etc
This is a total product issue and you should raise it with Marketing, not Advertising.
trademark n. special symbol, design, word etc used to represent a product, brand or company
Have you registered the trademark yet?