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English Club : Learn English : Business English : Vocabulary : Advertising


1adabbr. advertisement - advert abbr.
2advertisementn. item of publicity for a product or service, in magazine, on TV etc
3advertising agencyn. company specialising in producing and placing advertisements for clients
4AIDAabbr. Attention, Interest, Desire, Action - the objective of all advertisements
5benefitn. advantage of a product or service, usually derived from its features
6billboardUSn. signboard, usually outdoors, for advertising posters; hoardingUK
7circulationn. average number of copies of a magazine sold in a particular period
8classified adsn. small advertisements in magazine or newspaper categorised by subject
9commercialn. paid advertisement on radio or TV
10couponn. part of a printed advertisement used for ordering goods, samples etc
11double-page spreadn. advertisement printed across 2 pages in a magazine or newspaper
12eye-catcherUSn. something that especially attracts one's attention - eye-catching adj.
13featuresn. special characteristics of a product, usually leading to certain benefits
14hoardingUKn. signboard, usually outdoors, for advertising posters; billboardUS
15postern. large sheet of paper, usually illustrated, used as advertisement
16prime timen. hours on radio & TV with largest audience, esp. the evening hours
17promotev. to (try to) increase sales of a product by publicising and advertising it
18slotn. specific time in a broadcasting schedule, when a commercial may be shown
19targetn. objective; what one is aiming at - target audience n.
20U.S.P.abbr. Unique Selling Proposition; what makes a product different from others

From Top 20 Business Vocabulary.

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