the world's premier FREE website for learners + teachers of English

Marketing Vocabulary

This page shows twenty words and phrases typically used in marketing, which you can also find in the free ebook Top 20 Business Vocabulary.
  term meaning
1 brand n. a particular make of product - to brand v. - branded adj.
2 consumer n. the person who buys and uses a product or service - to consume v.
3 cost v. [cost, costed, costed] to estimate the price of making a product - costing n.
4 develop v. to create a new product or improve an existing one - product development n.
5 distribution n. the delivering of products to end-users, inc. advertising, storing etc
6 end-user n. the person, customer etc who is the ultimate (and so real) user of a product
7 image n. the concept or perception of a firm or product held by the general public
8 label n. small piece of paper, metal etc on a product giving information about it
9 launch v. to introduce a new product, with publicity etc - product launch n.
10 mail order n. the selling of goods by post - mail-order catalogue n.
11 market research n. study of consumers' needs & preferences, often for a particular product
12 packagingUK n. the wrapping or container for a product
13 point of sale n. the place where a product is actually sold to the public - point-of-sale adj.
14 product n. something made to be sold; merchandise [includes services] - to produce v.
15 public relations n. creation and maintenance of a good public image - public relations officer n.
16 registered adj. registered or officially recorded as a trademark - ® abbr. - to register v.
17 sponsor n. firm supporting an organisation in return for advertising space - also v.
18 S.W.O.T. abbr. Strength, Weaknesses, Opportunities, Threats
19 total product n. the whole product, inc. name, packaging, instructions, reliability, after-sales etc
20 trademark n. special symbol, design, word etc used to represent a product or firm - " abbr.