throwing one's muscle

pdh0224 · Post by **pdh0224** » Tue Nov 23, 2004 4:52 am

Dear teacher,

In exchange for the music, Universal is throwing its considerable muscle behind promoting the artists, including them in its own advertising and seeking to license their music to films and television shows. The company will also handle online marketing.

Q : Is "throw one's muscle" an idiom? I believe the meaning of "throwing its considerable muscle behind promoting the artists" means "support promoting the artists"
What do you think?

All the best,

Alan · Post by **Alan** » Wed Nov 24, 2004 11:05 am

= using its considerable power/influence to promote the artist. Yes, it is an idiomatic expression.