Can you help me with these phrases?

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nuni
Member
Posts: 19
Joined: Thu Jul 10, 2008 4:10 am
Status: Learner of English

Can you help me with these phrases?

Post by nuni »

Dear friends,

Please help me to understand the phrases underlined:
1 This publicity is worth many hundreds of millions of dollars in free exposure.
2 These stories were worth $400 million in free advertising.
3 He wanted to raise enough money to strategically out-advertise the competition.

"Raise" in the sentence = to collect?

Thank you for your help.
ReneeMarie
Member
Posts: 2
Joined: Mon May 04, 2009 12:05 am
Status: Teacher of English

Re: Can you help me with these phrases?

Post by ReneeMarie »

Hello. I will do Sentence 2 first. I hope this will help you better understand sentence 1.

Sentence 2 means "These stories were worth $400 million of advertizing that they didn't have to pay for.

Sentence 1 means "This publicity is worth many hundreds of millions of dollars of free advertizing." (In other words the person is getting (in this example expensive) publicity for free).

Sentence 3 means "He wanted to raise enough money to strategically advertize more than the competition". He is trying to "out-do" (do more than) his competition.

Raise does mean "collect" in a sense. It is usually used when someone is getting donations from other people--when a person is receiving money that other people give him. "Raise" doesn't always mean the money is given, but many times it is. For example, "Obama is trying to raise money from rich friends so he can become the president."
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