Nowadays, people earn more money than 80', 90'. They have enough for their normal life. People in my country often say: "This is not the time of fully eating, warmly wearing. Deliciously and model are instead of old people thinking"
There are a lot of markets, supermarket, commercial centrals and malls also help people approach with as less distance as possible. People can find everything they need in short time, with the most model, lastest technology of product.
Another reason that make consumer easy pickup commodity is PR (Public Relation) which too many promotable campaign to encourage people come to market.
For most consumer's psychology, shopping are the most relaxing method after full weekday working. To go to market, with air conditioner, music let people exciting, relaxing. Moreover, people feels happy when they carry new things to home.
In conclusion, consumption is the important core that making social improvement.