the world's premier FREE website for learners + teachers of English

Insights from China video

Never say die

Based in the busy, cosmopolitan city of Shanghai, Daniel Emmerson's latest film Insights from China takes us inside the worlds of English language learning and teaching and the airline industry in China. "Insights from China" focuses largely on the staff and management of a Chinese airline company that has recently committed to learning English. Spring Airlines is the first low-cost airline in China. Determined to become a successful international airline, the company has insisted that all of its workers learn to speak fluent English. The CEO of Spring Airlines, Zhang Xiuzhi, has set the bar high. She began learning English "from scratch" 18 months prior to her interview for this film. Like the majority of other language learners, the main stumbling block for the CEO is finding enough time to study. Zhang takes English homework to bed at night and even studies in her car.