since 1997, the world's premier FREE website for learners + teachers of English
ESL Downloads - click 4 FREE stuff
Idioms

by word of mouth

This page is about the idiom by word of mouth

Meaning

If something becomes well-known by word of mouth, it becomes well-known because people are telling each other about it, and not because of advertising or other marketing tools.

For example

  • Word of mouth made this movie a hit. A few people saw it and told their friends about it, and then they told more people about it, and before long everyone was going to see it.

  • The best possible marketing tool is word of mouth, but a product has to be extremely good to earn it.

Quick Quiz

People heard about the book by word of mouth, so the publisher

a. didn't have to spend much on marketing

b. had to spend a lot on marketing

c. had to sell it at a lower price

Idiom of the Day

Contributor: Matt Errey