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now or never

This page is about the idiom now or never.

Meaning: If you say it's now or never, you mean that something has to be done now or it can't be done at all.

For example:

  • The band is going to break up after this tour, so if you want to see them perform, it's now or never.

  • It was my last day with the company, so it was now or never. I went up to Jenny and asked her out on a date.

Quick Quiz:

If someone says "it's now or never", it means

a. there's no time to do something

b. it's the last chance to do something

c. they never want to do something

Idiom of the Day

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Contributor: Matt Errey