This page is about the slang term hype
exaggerated praise for a product or person for promotional purposes
- This website is full of articles that are nothing but hype written to promote particular products, mostly music and movies that the website sells.
- Sometimes hype is presented as objective journalism, so you need to be wary.
Can also be used as a verb, as in "This magazine is full of articles written solely in order to hype particular products."
The movie's producers created a lot of hype before its release in order to
Contributor: Matt Errey