hype
This page is about the slang term hype
Meaning
exaggerated praise for a product or person for promotional purposes
For example
- This website is full of articles that are nothing but hype written to promote particular products, mostly music and movies that the website sells.
- Sometimes hype is presented as objective journalism, so you need to be wary.
Can also be used as a verb, as in "This magazine is full of articles written solely in order to hype particular products."
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Contributor: Matt Errey