those vs them

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those vs them

Unread post by Lynne » Tue Dec 16, 2014 12:20 am

Why do we say "I need to appeal to THOSE (not THEM) who have purchasing power.


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Re: those vs them

Unread post by quytiny » Thu Dec 18, 2014 1:59 am

In formal contexts, we can use that and those as substitutes meaning ‘the one(s)’
Ex: The most important information is that given at the beginning of the manual. (that substitutes for the information)
The methods employed are those familiar to researchers. (more formal than The methods employed are the ones familiar to researchers.)

Hence your sentence may rewrited:

I need to appeal to "the one" who have purchasing power.

Sometimes we can use "THOSE" as a substitute for persons, animals or things:
Ex: There are sports facilities for guests. Those interested in golf can enjoy our eighteen-hole course.

( ... hese-those)

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