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Advertising Vocabulary

Here are twenty terms often used in the world of advertising.

1 ad abbr. advertisement - advert abbr.
2 advertisement n. item of publicity for a product or service, in magazine, on TV etc
3 advertising agency n. company specialising in producing and placing advertisements for clients
4 AIDA abbr. Attention, Interest, Desire, Action - the objective of all advertisements
5 benefit n. advantage of a product or service, usually derived from its features
6 billboardUS n. signboard, usually outdoors, for advertising posters; hoardingUK
7 circulation n. average number of copies of a magazine sold in a particular period
8 classified ads n. small advertisements in magazine or newspaper categorised by subject
9 commercial n. paid advertisement on radio or TV
10 coupon n. part of a printed advertisement used for ordering goods, samples etc
11 double-page spread n. advertisement printed across 2 pages in a magazine or newspaper
12 eye-catcherUS n. something that especially attracts one's attention - eye-catching adj.
13 features n. special characteristics of a product, usually leading to certain benefits
14 hoardingUK n. signboard, usually outdoors, for advertising posters; billboardUS
15 poster n. large sheet of paper, usually illustrated, used as advertisement
16 prime time n. hours on radio & TV with largest audience, esp. the evening hours
17 promote v. to (try to) increase sales of a product by publicising and advertising it
18 slot n. specific time in a broadcasting schedule, when a commercial may be shown
19 target n. objective; what one is aiming at - target audience n.
20 U.S.P. abbr. Unique Selling Proposition; what makes a product different from others