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pronounced: hy-PER-buh-lee

Give me a thousand kisses, then a hundred,
Then another thousand, then a second hundred,
Then still another thousand, then a hundred Catullus

Hyperbole is a figure of speech that uses an exaggerated or extravagant statement to create a strong emotional response. As a figure of speech it is not intended to be taken literally. Hyperbole is frequently used for humour. Examples of hyperbole are:

The media and the advertising industry often use hyperbole (which may then be described as hype or media hype).